Technology transforms not only how we live our lives, but how businesses operate too. Real estate companies are taking advantage of advances in technology and using it in business strategies to keep up with client demand and ahead of their competitors. Like many other sectors, the real estate industry has recognised the importance of new software and tech gadgets and have utilised them in their business approach over the past few months, when faced with challenges surrounding the global pandemic.

Like many businesses, real estate companies have been forced to change the way they think and interact with clients and potential investors. The property market is growing, and without adapting to a new digital age and way of working, businesses may find themselves at a loss moving forward, when faced with current travel restrictions and isolation procedures.

For many investors around the world, they realise how lucrative property investment can be, and are looking for ways to continue helping the market. If you are interested in finding out more about how real estate businesses are leveraging technology to meet investors demands, we have included a few examples below.


Real estate businesses can now stand out from the crowd with remarkable views from above. Drones, although not new to the technology world, using them in property is relatively new for businesses when it comes to advertising and providing investors with footage of their properties. UK property experts such as RWinvest are quick off the mark to record exclusive drone footage for their clients and future investors. This type of marketing and technology is an ideal way to attract potential clients and meet current customers’ needs, and why more and more businesses are starting to use it.

Drones provide new insight into a building or off-plan property, capturing unique content that is beneficial to the viewer, which businesses can use for promotional purposes. As well as advertising, drone recordings can be used to showcase progress to existing clients whilst they are unable to travel to the site.  

NB – as well as providing a clear picture of the surrounding city in which the property is being built, drones are also used to help with construction work to assist workers with structural support.

Computer Generated Imagery

CGI is often used alongside virtual reality, (more of that in a moment). It is used to give a deeper understanding of real estate businesses and what they can offer. Companies such as these use virtual reality viewings for off-plan properties which will typically incorporate computer-generated imagery as well. By doing this, it will give a clear picture to the viewer of what the finished property might look like, as this technology can be used to plan and build the inside of the building, giving a great visual of the finishing touches. Again, like drone footage, this technology can help developers understand plans before they are set in place to make informed building decisions on what may or may not work.

Virtual Reality

This type of technology is used to help those investors overseas to view and look at properties that they are interested in buying or investing in. Virtual reality (VR) technology has transformed the way businesses promote and sell their products and has been leveraged across many different sectors from finance to healthcare, retail and real estate. Virtual reality is becoming increasingly popular with real estate businesses as a way to offer virtual viewings to people. Using a computer or smartphone, and a VR attachment headset, viewers can immerse themselves in a virtual world of what the property looks like without having to be there in person.