It must be a tough, but fun, job deciding what music to pair with an advert. I wonder if it’s a chicken and egg type thing, whether the ideas come first and then the music or vice versa, but there’s no denying that some music makes an advert and makes it memorable.
This advert is on a lot in our house (which says a lot about our TV habits) and the music has now become synonymous with sport. I couldn’t really tell you what happens in the advert but I know for sure BT is on!
It also makes you want to bop along – never a bad thing!