The success of your digital presence depends on how well your website is complemented by your business’s social media presence, online advertising strategies and search engine optimization techniques. In short, they all need to work in sync for your website to do its job in converting prospects into paying customers.
Although your website remains at the core of your online presence, it needs to be optimised to engage social media interactions. You need to let go of the belief that social media channels are simply there to drive traffic. While that is a key function of social media, your website too needs to do its part.
You will notice considerable improvement in your marketing performance when your website works in tandem with your social networks, thereby increasing traffic, engagement, and eventually, conversions. However, this can be a challenge if you’ve just got around to launching your website. However, help is at hand. Here are:
5 Key ways to improve social network interaction for your newly developed website:
1. Use high quality images
High quality, beautiful visuals are one of the key factors that grab users’ attention online. Hence the popularity of social media channels such as Instagram and Pinterest. This holds true for social media channels and even website content. Do you remember that Facebook post you read which didn’t have any image on it? Yeah, neither do we.
Your social media posts, which drive traffic back to your website, must have good visuals that are in line with the content you will show the user once they click on the post and land on your website. Great images have been proven to increase social media engagement and reach, thereby increasing traffic for your website. On the other hand, your web content must stand its ground by having equally attractive images so that you don’t lose the user who lands on your page. Good images help:
- Increase engagement
- Increase time spent on your website
- Communicate your message clearly
- Prompts users to share your content
2. Create awesome content
Online users are hungry for great content. What you post on your website, especially blog posts need to be:
If readers are to be interested. Most companies get their content wrong. In other words, they are all about promoting their products. No one wants to be sold to. Your content, while in line with your business, needs to address specific problem points of your users, thus making it useful for them. And this content, when you share via your social media platforms, brings in more interested users, who may eventually convert. Likewise, when a user sees your content and finds it interesting and useful, he/she will be more than happy to share it via their social media channels. As a result, keep you target audience in mind when creating content for your website.
3. Add prominent social sharing buttons
Make your content easily shareable by incorporating social sharing buttons on your website. This allows users to share your content on their own networks without having to leave your website. Social buttons need to be in line with the newest social media icons, and should also be clearly visible without obstructing the user’s experience.
The best is to install a plugin where the social share button follows users along the side of the page as they scroll down consuming your content. This way, with a simple click, they can share your work.
4. Add social counters
Although a vanity measure, social counters on your web pages indicate to new visitors how many times your content has been shared. For this to work, however, you need to ensure you’ve got an engaged audience on your website. When starting out, this may work a bit negatively as users will see very low numbers.
5. Simply ask your audience
Business owners often underestimate the power of asking. At the end of your blog post or content, simply add a couple of lines asking the reader to share the content on his/her social media channel. Yes, there are a few who may not comply, but, if your content is good, they would only be happy to share.
As you’ve seen above, these Automaticlikes tips are pretty simple to execute, but are often ignored by businesses. Nail these, and you’ll see a good improvement on how your prospects engage with your website and social media channels alike.
What techniques have you tried when launching your website to improve your social media presence?