A while back we received this infographic from Victoria Stevens that breaks down how we shop these days and where these current trends might take us in the future.
What I find really interesting nowadays is how we’re using mobile devices to enhance our off-line purchasing. Shoppers will refer to their mobile phones to check prices of items they’re looking at in a shop or use the local searches to find new places to try.
For retailers, it’s becoming imperative that they embrace mobile commerce, not just for the on-line custom but for their off-line customers too.