Time Your Targeting

It’s common sense to market your products and services to those who are most likely to buy from you and to target them via the channels they use and the times they watch/read. We schedule #social media to make sure a certain group of people see our messages,...

Persuasive Marketing

When you think about Scotland, some stereotypes spring to mind: haggis, kilts, “FREEDOM” and IRN BRU. The latter, for those of you who don’t know, is a carbonated drink, often known as “Scotland’s other National drink” and is a...