What does “viral” mean anyway?

content is shared for ultimately many reasons, it’s emotional reactions that tend to drive the most shares

Having a post go “viral” has to be top of most online people’s list of goals but what does “viral” mean?

I suppose in basic terms, going “viral” is when your content gets shared by a second level connection – that is, someone who isn’t already following your posts.
As a goal, it may be one we all aim for but do we really need to? I guess the answer to that is it depends on why you’re using social media?

Owner of Lobster Digital Marketing. I've been building and marketing websites for longer than I'd like to remember. Father of three girls, husband to Helen and supporter of Welsh Rugby.

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