Your website can say a lot about your business to potential clients, and anyone visiting your website should be presented with the information they require in seconds. Yes, it takes only a few seconds – eight seconds, to be precise – for your visitors to decide whether they will stay or go, and in this short span of time, you need to be able to convince your visitors to stay – and perhaps make a transaction with you in the future. But while there may be many different elements that comprise your website, there are some elements that matter more than most. The big question now is how you can dramatically improve your website in 2020 so it works for your business. Here is your best guide.

Know and understand how relevant your home page really is 

Home pages are separated into two distinct categories: above the fold and below the fold. The above the fold portion has always been important because it will show your visitors much of the information they need to know about your business in as few words as possible. But whereas before, designers would encourage website owners to have a short above the fold portion, today, the emphasis is on having longer above the fold portions. In other words, you can have a longer website home page, and you can even include three to five home page sections that will direct new and returning visitors to the right areas of your website so their experience can become more seamless.

When it comes to your home page’s sections, think about essential elements that include an introduction video, an overview of your business’ services, a proposition that offers value to your visitors, and some features of your products. You can include a brief ‘about us’ statement as well as testimony from customers, and you can even highlight a few success stories or case studies. 

Don’t be wary of white space 

White space used to be avoided like the plague when it came to website design, but not anymore. In fact, it is encouraged by experts, such as the website designers and developers from Expre. White space has become more important and critical today because it can help break up the various pages of your website and increase your site’s readability. White space is simply the areas on pages which are empty and lack visual elements or content. And although this extra or additional space may seem useless, it is responsible for increasing the readability of your website and helping you prioritise your content. 

If there are site pages that lack white space, assess the page and eliminate any content or elements that are not necessary to the page’s purpose. Then ensure that the remaining content is grouped properly so your visitors can distinguish the page’s information more easily. 

Optimise your website for mobile use

If you haven’t already done so, it’s time to utilise your website for mobile use. In other words, make your website mobile-friendly and responsive. As of early this year, it has been estimated that around 80% of users on the Internet have a smartphone, and most of these users will be accessing the web on their phones. Make sure your site is optimised for use on mobile, and tailor it according to your visitors’ needs, wants, and expectations.