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Why You Should be more like Jeremy Corbyn
I don’t want to get into a political debate here, and I am not trying to incite you to throw blunt objects at your computer screen either.
Love him or hate him, Jeremy Corbyn is making headlines right now, and there is a very good reason why he is the centre of attention. But it may not be entirely because of his political beliefs.
What is all the shouting about?
I am finding as I grow older that I am becoming far more interested in politics than I ever was before. However, I still find it mind-numbingly boring at times. But despite the Labour Party leadership being in contention at the moment, I can see why Jeremy Corbyn has emerged as the front-runner.
What strikes me most about the whole kerfuffle being played out in front of our eyes, is that his opposition, namely Yvette Cooper, Andy Burnham, and Liz Kendall, all seem to dislike him intently!
But you know what really stands out? It is the fact that just about every politician on the planet is a back-biting cry-baby who seems to delight in doing nothing more than openly attack their target. We all know this right? So what?
Well, I can honestly say I understand what Jeremy Corbyn stands for, and have a good knowledge of his policies and beliefs. Can I say the same for the others? No.
This is because all I hear from the others is their constant attacks on Jeremy Corbyn, rather than what they stand for, or what they believe in. I have no clue whatsoever what they are trying to represent to me, or push onto me because all I hear are attacks on Corbyn’s plans, his looks, his personality, his age etc.
All that these political tantrums are showing me is how shallow and childish they all really are. Would I trust them to deliver a sound and well-considered policy to me? No. Would I want to buy anything from them? Are you kidding me?
Would You Market yourself like the opposition?
How long do you think you would last in #business if all you ever did was to attack your competition? What would your customers or clients think about you if that is all you were ever seen to do?
Attacking your opposition or business competitors to make them look small and insignificant would soon backfire. You would quickly lose customers hand over fist, and end up making yourself look really incompetent. Is that what you really want?
How to win in politics and in business
Can you see the similarities between politics and #marketing now? If you want to get elected as party leader, you have to convince the voting public that you are the right person for the job.
If you want to sell your product or service, you have to convince the paying public that you have the right product or service for the job.
So, why did I say that you should be more like Jeremy Corbyn? I believe he is so popular simply because he refuses to join in with the mud-slinging games of his fellow politicians.
He is only ever seen to be quietly and succinctly putting forward his views, explaining his plans, and having reasoned discussions with other without resorting to personal attacks.
So the next time you get questioned by a potential customer or client on #Facebook or #Twitter about why they should buy from you instead of from your competition, are you going to discuss the benefits of buying from you in an open, honest and friendly way, or are you going to throw a hissy-fit and attack your competition instead?
