Content plays a fundamental role in the success of any business. The content about your brand is the selling point. Everything from web-page content to ad content is relevant and plays a crucial role in lead generation, brand engagement, and overall consumer satisfaction. There are several reasons why content is king and many reasons why you should focus on delivering high-quality content to your consumers.
How you deliver your content and tailor it will depend on the type of content you’re writing and for what purpose. Keep on reading to explore why content is king, the various things you can do to maximise engagement and ensure the content is completely relevant.
Let’s start with the most basic yet fundamental thing you can focus on when creating content, and that’s ensuring it is of high quality. There are multiple reasons why high-quality content is a must, but we’ll start with the obvious. High-quality content is more valuable and interesting to readers, and you’re more likely to engage with consumers if the content offers said value.
And, did you know, 60% of marketers create at least one piece of high-quality content a day and distribute it to consumers because it helps increase brand awareness?
Brand imagine should also be an essential consideration. Poor quality content reflects negatively on any brand.
As a rule, content should be 100% unique, rich with information, and free of grammar and spelling errors. The harder content is to read – the less likely consumers are going to engage with it. It’s easy to create content free of spelling errors and most grammatical errors by using software such as Grammarly.
It’s all well and good writing great quality content, but the best way to get the most out of it is to market it. After all, marketing is the best way to increase brand awareness and engagement. Plus, content marketing is cheap and easy to do. On average, content marketing costs 41% less than paid searches, and content marketing generates 3 times as many leads as outbound marketing.
One of the best ways of content marketing is cheap, often free to do. Blogging is such a powerful content marketing tool. There are 570 million blogs on the internet at present, and business blogs make up a large portion of that. Business blogs are a great way of sharing relevant and up to date content, whether it be about the business or the industry.
Or, you can work with blogger outreach companies to get even more leads generated from the content. Blogger outreach is a service that helps you to build a great backlink profile and introduce you to a network of bloggers that will publish content, whether it has been written by you or not. The more backlinks, the better the ranking, the higher up the SERPs.
Another essential reason for high-quality content is SEO. It’s no secret that much of the business world is now digital. And, 51% of people would now rather than shop online than in-store. And SEO is one of the best ways to get noticed online. It can take your business from the dregs of the SERPs to the front page, giving your brand the most organic traffic.
Of course, it takes a long time to get to that point, but focusing on optimising content for SEO purposes. Every piece of content can be optimised for SEO, including product descriptions, video descriptions, web-page content, the list goes on.
Typically, brands put more of an emphasis on content focusing on SEO for web pages – but SEO friendly product descriptions are great because search engines are now so geared towards the value of content that the descriptive content combined with keywords is more likely to be beneficial for an SEO campaign. Along with keyword research and content marketing, SEO friendly product descriptions, web pages, video descriptions, and any other content can improve a companies overall ranking in the SERPs.
Consistent Content Is Key
Creating the odd piece of content each month isn’t going to be effective. Consistently producing content helps to improve consumer engagement and keep consumers up to date with anything you need them to. From product launches to newsletters, regular content keeps people engaged. One example of where consistent content is definitely king is social media.
Social media moves at such a fast pace, you only have to refresh a news feed, and you may never see a post again. There’s a short window of time for a consumer to connect with a social media post, but they’re more likely to if they regularly see your posts. Not only that, but social media algorithms favour regular posters. Currently, 90% of marketers say Instagram is the most important social media platform for businesses, but the other platforms can be handy for lead generation.
If you feel like you’re struggling to create consistent content, especially content that’s optimised for SEO, try using content creation and marketing services. These take the pressure away from you creating the content, so you can do the required keyword research and market research to ensure your content is the best.
Content really is king. Content is the best way to engage with your consumers on a personal level – and tell people everything there is to know about your business. Remember the golden rules, value, consistency, high-quality, and optimised for SEO where possible.