Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
Here are 5 digital marketing tips for small businesses on a tight budget
With the World Wide Web being a tool with endless possibilities, creating and maintaining an online business has become more practical than ever before. Even when there are many e-commerce companies springing up out of the woodwork, sustaining the operations is,...
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6 Steps for Smart Digital Marketing Strategy
It’s the 21st century, and every business out there is either already online, or soon will be. Now it’s the “Gold rush” for digital marketing agencies considering how not everyone is a SEO expert, or Digital marketer. In fact if you ponder over this report by...
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Your biggest barrier to starting a business
This article first appeared on the website Penelope Trunk in April 2012 Last month I gave a speech at the Natural Products Expo in California, and I took my son with me. Everyone’s an entrepreneur in my family, and my son’s first thought was that this would be a good...
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Who’s got influence with your audience?
As business owners we all understand the value of a referral. It's probably the most effective form of marketing - getting someone like a client or friend to refer you to one of their contacts is more often than not a sure fire deal. This is why groups like BNI and...
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How Small Business Owners can benefit from Outsourcing
As a small business owner, you will be used to wearing many different hats. Part of being your own boss will mean that you are also your own marketing manager, sales accountant, webmaster and receptionist. However, if you want to put all of your energy into...
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10 Things To Consider When Starting Up Your Business
Starting a new business can be an exciting and incredibly fulfilling, if occasionally terrifying experience. While pitfalls aplenty await you, like any journey, pre- planning can help you to skirt looming disaster and place you firmly on the path to future success....
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5 Ways To Reduce Business Costs And Boost Your Bottom Line
When owners of a business look strategically at ways to boost their bottom line, their gaze inevitably falls almost exclusively on the revenue line as they explore how to acquire more customers, and how to make more sales. Sometimes though it's a matter of working...
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
That's the famous line by John Wanamaker well over 100 years ago. 100 years and most business owners are still no clearer to knowing which half is working for them and which half is wasted. 100 years ago you had an excuse. There was no such thing as conversion...
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Do you have control of your online marketing?
Something that I come across time and time again when working with clients is access to their digital marketing assets. By that I mean, your domain name, your website hosting account, even your Facebook Page. If you needed to get access to your domain name for...
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Social Branding 101: Social Media Tools You Need To Know About
Social media is more important than ever, with businesses drooling at the prospect of a generation of tech-savvy millennials. With such precedence being placed on channels such as Facebook, Twitter and Instagram, the question is: how can you use social media channels...
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Digital Marketing Advice for Small Businesses
As the world has moved towards an increasingly online economy, a variety of business disciplines have evolved beyond all recognition. This is particularly true when it comes to a company’s marketing activities. The phenomenon that is digital marketing grows in scope...
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What Is A Domain Name And How Does It Work?
I've worked with and built websites since the late 90's so sometimes I take the knowledge I have for granted but every now and then a client will ask a question that will catch me off guard. Asking a client recently about their domain name for their website that we...
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