Online Marketing Blog

Regular advice, tips, inspiration and much more for your online marketing

A Brief Look at the Rise in Video Marketing

Business marketing is one of the biggest expenditures that a business has, therefore they need to know what they are doing is both current and effective at the same time. In today’s digital world, video marketing is on the rise, and if you are not using it, then you...

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What is #1 spot on Google worth to my business?

As a business owner and a website owner you will naturally wish for your website to rank #1 on Google when people searched for your services. You want to put your business front and centre to as many potential customers as possible. But there's only one top spot and...

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Importance of SSL Certificate in Ecommerce Business

All over the world, online shopping has grown exponentially and more growth is forecasted for the coming years. Businesses, big and small, have responded by increasing their online presence. However, in the past 12 months, this online presence has been limited to...

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Improving Productivity using Software Tools

Your choice of productivity tools can greatly improve your work capabilities, whether you have staff members you want to organise and collaborate with, or you are a single entrepreneur who is going it alone. The right software tools can help companies like your to...

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Do you want some shocking mobile statistics?

The guys at Playmobi.co.uk contacted us recently to let us know about their latest infographic that delves into statistics around mobile use. To call it an infographic isn't strictly correct as it's designed to show "real time" data - ok, it's a simulation but the way...

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Why don’t businesses learn from each other?

I'm a huge fan of Ikea. Not because I particularly like their furniture but because I really admire the business model they've created. I'm also an admirer of McDonalds - again, not because I particularly like their food. In the case of Ikea there's a lot to admire in...

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What is a SSL Certificate and how does it work?

You may have noticed when you're shopping online how your web browser shows a padlock and the words SECURE in the URL field at the top of your screen. Without you realising, your web browser (i.e. Chrome, Internet Explorer etc) has established a secure and encrypted...

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119 Email Marketing Facts Every Marketer Should Know

The power of email marketing is underestimated nowadays. A recent study shows that 77% of consumers prefer emails for marketing communication. Websitebuilder.org presents 119 interesting facts, proving that email marketing deserves to be implemented in your marketing...

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