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Search Engine Optimisation (SEO)

Push your website to the top of the search engines

We have a wide range of SEO services designed to suit all budgets and businesses.

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Your website is your shop window on the search engines .

Are your competitors higher on Google than you?

Being on the first page of Google is like having a shop on the high street of a busy town. If you choose the right keywords to rank for you’ll find that traffic to your site can increase dramatically and you’ll start getting more enquiries.

Our SEO services are designed using the best knowledge and techniques gained from years of experience in the industry.

A summary of our SEO services…

  • On-page SEO to get your website ready for the search engines
  • Natural back-link building
  • Optimised blog content
  • Local business directory citation audits
  • Guest post and blogger outreach
  • Press release writing & distribution
  • Niche editorial content and links

On Page SEO

Before your website can have any chance of climbing up the search engine results it needs to be set up so that Google can get the information it needs in order to rank your site.

Within our On Page SEO service we will do all the keyword research for your pages, optimize each element of your pages, and provide a full report of everything done.

When On Page SEO is implemented correctly, you’ll be 100% optimized to bring in more traffic.

All our On Page SEO packages include…

  • Understanding the topic of the page
  • Keyword research to determine the best keywords to optimize for, including a competitive analysis, keyword intent, and more.
  • Natural optimization for both users and search engines for each element of the page including title tags, URLs, meta-descriptions, h1s, content, images, and internal links.
  • We will also make these changes for you on your site if you provide the login credentials

Local SEO

If your business targets a primarily local audience and has a physical location such as a retail outlet or store then our range of Local SEO packages are idea.

The Local SEO Packages focus on relevant citation building in business directories, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion.

Ideal for businesses with actual physical locations and want to build their presence locally.

The following features are available on our Premium Local SEO package. Other packages may vary.

 

  • Your own dashboard to track your campaign rankings where you can access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (up to 10 pages), and the optimization of up to 30 units of each of tags, headers, meta data, and URLs, among others.
  • Rich snippet recommendations including breadcrumbs.
  • Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
  • Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
  • Reports : Site Assessment Report, On-Page Report, Local Optimization Report, and Monthly Executive Summary Report.

The following features are available on our Premium Local SEO package. Other packages may vary.

CAMPAIGN SETUP AND OPTIMIZATION

Account Research and Prep

  • Website Audit
  • Web Page Optimization (30 pages)
  • Keyword Research
  • Keyword Grouping 
  • Keyword Mapping 

Local Business Setup

  • Google My Business Creation
  • Yelp Listing Creation
  • Bing Local Creation
  • Yellow Pages Creation
  • 30 Additional Business Listings

On-Page Optimization 

  • SEO Road Map 
  • Blog Creation 
  • Web Page Copywriting (10 pages, 350 words per page)
  • Title Tag Optimization (30 titles)
  • Meta Description Optimization (30 meta description)
  • Meta Keyword Optimization (30 meta keywords)
  • Domain Redirect Optimization 
  • .xml Sitemap Optimization 
  • Robots.txt Check 
  • URL Rewrites (30 URL rewrites)
  • Broken Link Report 

Rich Snippet Recommendations

  • Breadcrumbs

Local Schema Implementation

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
  • Map Schema
  • Product Information Schemas
  • Images and Logo schemas

Initial Off-Page SEO

  • Magazine/News Placement (2 articles)
  • Blog Post Outreach (2 articles)
  • Press Release Creation and Submission

The following features are available on our Premium Local SEO package. Other packages may vary.

GOOGLE TOOLS INTEGRATION

On-Page Optimization (Google Tools Integration and Testing)

  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (6 page tags per 2 events)

Other On-Page Optimization Strategies

  • Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 errors)
  • Internal Linking (30 links per 10 pages)
  • Site Speed Optimization (for WordPress sites only)
  • Google Tools Integration Report

Off-Page SEO

  • Magazine/News Placement (2 articles)
  • Blog Post Outreach (2 articles)
  • Press Release Creation and Submission

The following features are available on our Premium Local SEO package. Other packages may vary.

Monthly (Starting Month 3): Off-Page SEO and Rank Building

We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.

For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.

  • Blog Post Outreach (4 articles)
  • Magazine/News Placement (6 articles)
  • On-Site Blog Post Content (2 articles) 
  • 15 Additional Local Citations
  • PDF creation and submission
  • Press Release Creation and Submission
  • Video Creation and Submission (1 video, submitted to 3 sites)
1. What is the difference between Organic SEO and Local SEO?
  • Organic SEO is location neutral.  It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
  • Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
2. How many geo locations does our Local SEO packages target?
  • Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5-mile radius.
3. What contributes to Local SEO?
  • On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
4. How are citations important for Local SEO?
  • Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
5. How do I place my business in the Google Map pack?
  • Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.

Organic SEO

The Organic SEO Package provides an on-page and off-page optimisation (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities).

The Organic SEO package is ideal for businesses who primarily do business online, compete nationally, or do not have actual physical locations.

The following features are available on our Organic Platinum Plus SEO package. Other packages may vary.

  • Your own dashboard to track your campaign rankings where you can access and view your keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive on-page optimization which includes Google tools integration and testing, web copywriting (up to 12 pages), and optimization of up to 40 units of tags, headers, meta data, and URLs, among others.
  • Rich snippet recommendations including breadcrumbs
  • Extensive monthly rank building through multiple guaranteed blog outreach, magazine news placements, PDF submissions, and press release.
  • Monthly content creation and publication to your blog. Includes video channel setup and optimization, and monthly video creation and upload.
  • Reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report.

CAMPAIGN SETUP AND OPTIMIZATION

Account Research and Prep 

  • Website Audit   
  • Pages Optimized (40 pages)
  • Keyword Research
  • Keyword Grouping 
  • Keyword Mapping 

On-Page Optimization 

  • SEO Road Map 
  • Blog Creation 
  • Webpage Copywriting (12 pages, 350 words per page)
  • Title Tag Optimization  (40 titles)
  • Meta Description Optimization (40 meta description)
  • Meta Keyword Optimization (40 meta keywords)
  • Domain Redirect Optimization (40 domain redirects)
  • .xml Sitemap Optimization 
  • Robots.txt Check 
  • URL Rewrites  (40 URL rewrites)
  • Broken Link Report 

Rich Snippet Recommendations 

  • Breadcrumbs 

Initial Off-Page SEO

  • Magazine/News Placement (4 articles)
  • Blog Post Outreach (4 articles)
  • Press Release Creation and Submission

GOOGLE TOOLS INTEGRATION

On-Page Optimization (Google Tools Integration and Testing)

  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (8 page tags per 2 events)

Other On-Page Optimization Strategies

  • Schema Element Installation, including website, phone, and sameAs elements (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 errors)
  • Internal Linking (40 links per 10 pages)
  • Site Speed Optimization (for WordPress sites only)
  • Google Tools Integration Report

Off-Page SEO

  • Magazine/News Placement (4 articles)
  • Blog Post Outreach (4 articles)
  • Press Release Creation and Submission

OFF-PAGE SEO AND RANK BUILDING

We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.

  • On-Site Blog Post Content (3 articles)
  • Blog Post Outreach (5 articles)
  • Magazine/News Placement (8 articles)  
  • Press Release Creation and Submission
  • PDF Creation and Submission
  • 2 Video Creation and Submission (2 videos, submitted to 3 sites each)
1. What is the difference between Organic SEO and Local SEO?
  • Organic SEO is location neutral.  It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
  • Local SEO targets local search whereby your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
2. Do you guarantee the rankings?
  • Like all reputable SEO companies, organic rankings are primarily influenced by the various Search Algorithms and are impossible to completely manipulate or predict. Our methodology works by leveraging as many of the proven search metrics to your advantage in order to make your business the most relevant result for a specific search query or keyword. We aim to provide the best solutions to all our clients, thus your Project Manager will be available to discuss when you can expect the results you want and how you can get it.
3. How soon do I rank?
  • As a general rule, we recommend a six month period to see positive results in a campaign.  How quickly you rank depends on over 200 metrics and how many are inherently present in your site from the time the project starts.
  • You can expect positive results every six months following implementation of strategies, however, significant traffic increase is dependent on your location, keywords, site authority and age, and other factors.
  • Inherently powerful websites can see results as quickly as 60 days.  Entirely new websites may take up to 1 year to see a significant number of terms appear in the first page and the top 3 positions.
4. Do you cover other CMS other than WordPress?
  • We are able to implement in almost any PHP-based platform or those that run on open source technology. We are not able to implement on Microsoft technology or Microsoft-powered websites because of incompatibility between those sites and our servers. We offer implementation of our recommendations on WordPress websites as an added value.
  • Charges will apply when the optimization of your site requires development changes such as new page building outside of the WordPress CMS capability, custom post page types in WordPress, implementation in native PHP, HTML, Drupal, Magento, Joomla and other platforms.  To know if we shoulder the cost of implementation, please consult your Project Manager.
5. What is the difference of an on-page and off-page optimization?
  • On-Page optimization is working on elements within a website to make it favorable in the eyes of a search engine such as Google. This includes providing structure for the data on your website, optimizing the content to be more Google-readable, aligning all the content of the site to be more focused on certain topics you want to rank, and inserting mark-ups and snippets that would be displayed on search engine results once your website appears.
  • Off-Page optimization involves SEO activities that do not involve working with the actual website itself. At its core is link building, which is done through different methods. These methods include placing articles in relevant publications, reaching out to relevant blogs to carry articles, or building citations in powerful websites such as Yelp that points back to your site, and other activities that help increase and improve your business’ digital footprint.

Competitive SEO

Competitive SEO is geared for aggressive SEO campaigns as it utilizes extensive on-page optimization and diverse off-page link building activities. Competitive packages include a highly diverse month-on-month off-page submissions and outreach including video creation, PDF submissions, and more.

Ideal for businesses that sell to competitive markets nationally and internationally.

  • Your own dashboard where you can track your campaign rankings, access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive Pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive on-page optimization (up to 20 pages) which includes web copy writing, tag and header optimizations, URL rewrites, and meta data optimization among others.
  • Rich snippet recommendations including breadcrumbs.
  • Social Media Profile Setup: Google+, Facebook, Twitter
  • Monthly rank building through guaranteed blog outreach, magazine news placements, PDF submission, and press release.
  • Monthly content creation and publication to your website blog. Includes video channel setup and optimization, and monthly video creation and upload.
  • Reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report
Ranking Report, Google Analytics and Link Reports available in the Agency Dashboard
Monthly Executive Summary Reports Per Campaign are automatically sent
Account Research and Prep
  • Website Audit
  • Pages Optimized (20)
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping
On-Page Optimization 
  • SEO Roadmap
  • Blog Creation
  • Directory Listing
  • Webpage Copywriting (10 pages)
  • Title Tag Optimization  (20 titles)
  • Meta Description Optimization (20 meta description)
  • Meta Keyword Optimization (20 meta keywords)
  • Domain Redirect Optimization
  • .xml Sitemap Optimization
  • Robots.txt Check
  • URL Rewrites  (20 URL rewrites)
  • Broken Link Report
  • Google Analytics Check & Installation
  • Google Search Console & Installation
Rich Snippets Recommendations
  • Breadcrumbs
Social Media Set-Up
  • Facebook Page Creation
  • Google+ Account Creation
  • Twitter Account Creation
Initial Off-Page SEO
  • Magazine/News Placement (3 articles)
  • Blog Post Outreach (2 articles)
  • On-Site Blog Post Content (1 article)
  • Video Creation and Submission (submitted to 3 sites)
OFF-PAGE SEO AND RANK BUILDING
  • Blog Post Outreach (7 articles)
  • Magazine/News Placement (7 articles)
  • Press Release Creation and Submission
  • PDF Creation and Submission
  • On-Site Blog Post Content (2 articles)
  • 2 Video Creation and Submission (submitted to 3 sites each)

1. What is Competitive SEO?

  • Competitive SEO is a much more potent SEO package for businesses with more competitive niches. Compared to our Organic and Local offerings, our Competitive SEO packages have more keywords, much more content, a more diverse content portfolio, and more rankbuilding activities.

2. When do I use a package from Competitive SEO?

  • Competitive SEO packages are used on competitive niches. It is built to compete against other businesses who may also be using SEO to rank their sites. It is also advisable for businesses that offer a diverse products or services and want to rank on all of them.

3. Can I split a Competitive Package to target two different websites?

  • You should use Organic SEO campaigns instead.

4. Do you have a bigger, more powerful SEO packages?

  • Yes, we do. We have much more powerful SEO packages and can customize our packages based on your need for hyper competitive industries.  Please note that your Project Manager will have the final say on whether our most competitive programs are appropriate or not and these depend on the inherent power of your site, and it’s current digital footprint. If putting a hyper competitive program on your website has the potential to harm it than help it, your Project Manager will strongly discourage you from purchasing this service.

5. Do you cover other CMS other than WordPress?

  • We are able to implement in almost any PHP based platform or technology or anything that runs on open source technology.  We are not able to implement on Microsoft technology or Microsoft powered websites because of technology incompatibility between those sites and our servers. Due to the training and experience of our staff, and WordPress’ ease of use, we offer implementation of our recommendations on WordPress websites as an added value.
  • Charges will apply when the optimization of your site requires development changes such as new page building outside of the WordPress CMS capability, Custom post page types in WordPress, implementation in native PHP, HTML, Drupal, Magento, Joomla and other platforms.  To know if we shoulder the cost of implementation, please arrange a consultation.