Google Adwords allows businesses to quickly compete for the attention of your target audience with offers that they’re already looking for. We work with you to understand your customers, identify the target key phrases and then craft adverts that will drive traffic to your site.
Advertising on social media platforms such as Facebook takes a different skill-set compared to Google Adwords. With Facebook your users aren’t actively searching for your products so advertising here is more about creativity.
You can do all of this yourself. You could spend time getting to know the systems, crafting adverts, finding keyphrases and understanding the metrics – or, you could allow Lobster to help you to get the most out of your advertising budget.
When we talk about PPC there are a variety of options available to you to exploit from search based platforms such as Google Adwords and Bing ads to social media platforms such as Facebook/Instagram and Twitter.
We utilise the most appropriate platform to ensure you reach your business goals which can entail search campaigns, display network advertising, remarketing campaigns and/or social media advertising.
We carry out extensive research at the start of the campaign to fully understand your business and ensure that we target the right keywords tied with the best ad text to optimize your campaign.
All keywords and text only deployed upon your approval.
Daily Budget Set-up
Ad Copy Creation
We monitor and optimise your campaigns constantly to increase the efficiency for each click.
We will identify the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
Bid Optimization: Once a week
Ad Copy Test (inclusive in the max number of ad copies in the service level agreement)
Ad Extension Management
Report Generation: Monthly
For branding and remarketing campaigns, we recommend Google Display Network, free for medium and large campaigns. Banner Advert design not included.
Text Ad / Image Ad / Responsive Ad Format