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Email Marketing

The #1 marketing priority for businesses today is to grow your email list

Growing your email list means that you always have a regular pool of contacts to reach out to when you want to.

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Some email marketing facts you may not be aware of

  • For every $1 spent, $44.25 is the average return on email marketing investment.
  • 44% of email recipients made at least one purchase last year based on a promotional email.
  • Roughly half of an email list will be active – either opening or clicking on emails.
  • 72% of B2B buyers are most likely to share useful content via email.
  • 64% of decision-makers read their email via mobile devices.
  • 40% of B2B marketers rated the leads generated by email marketing as high quality.

You can read these and 19 other mind blowing email marketing facts here

Nowhere else can we reach so many customers, so efficiently and at such a good price than with Lobster

Glyn Moore

Multimedia Manager, Heat & Combustion Supplies

How can your business benefit from email marketing?

Improve your communication with existing clients

It’s well known that it’s easier to sell to existing clients than to find new ones and email is an ideal way to reach your clients and sell them more…

Incentivise prospects to give you their email address

Give website visitors a reason to join your mailing list then automate your responses to move them through your sales pipeline…

Promote your special offers

Offering a new product or service? Promote it with a special offer and track who shows an interest by monitoring clicks to your website. Then follow up with a timely phone call …