by Guest Blogger | Jun 2018 | Marketing, Website
Conversion rate can be defined as the percentage of visitors and users who carry out a desired action on a webpage. Optimization of this conversion rate increases the percentage of these visitors who eventually become customers. However, it doesn’t just stop...
by Guest Blogger | May 2018 | Business
More and more businesses are going from brick-and-mortar to the digital space. As more consumers turn online for their shopping, it’s no wonder so many businesses are jumping on this online trend. Having an online business is easier today than ever before, but there’s...
by Guest Blogger | May 2018 | Marketing
A key selling point of the franchise model is that it lets you access the power of a major brand to help create your own business. But just because you have a commercial giant behind you it doesn’t mean that you can count on their name to build your own success; you...
by Guest Blogger | Apr 2018 | Sales, Websites
E-commerce is very competitive, so you need to find unique ways to build customer loyalty. The more customers loyal to your brand, the higher chances of achieving consistent conversions over longer periods. However, with so many online marketing strategies to utilise,...
by Guest Blogger | Mar 2018 | Marketing, Social Media
You probably think, when you run social media analytics, that the traffic is just that—all your social media, attributed to the right channel. But you might be wrong, especially if you’re not familiar with the idea of dark social. Dark social isn’t malicious or...
