Many clients these days are looking to bring their marketing strategy into the 21st century. As an expert in digital marketing, you’ll want to be able to look at all their platforms and assess what needs to change. It can be hard if clients have a sentimental attachment to outdated methods, however, convincing them to upgrade and move into a more progressive strategy will be worth the push and pull for change.
The SEO treatment
Any client will want their business to rank highly in search engine results. By optimising their website, you can help keep them satisfied that your digital marketing strategy is producing visible benefits. Conversely, if they already have an SEO strategy in place but it is currently plateauing, then it is wise to invest in some help to devise a solution. Using a digital marketing agency that specialises in optimising content and generating more revenue from techniques such as Digital PR and Technical SEO is a great way of ensuring you have a deliverable outcome.
Give their website a makeover
It’s no use tweaking blogs and changing hashtags if the main event is relatively lacklustre. A website should be the main go-to site for your company, and if it’s outdated or unappealing, your client may be unintentionally losing visitors. On top of this, if your client’s business has a loyal following or devout customer base, a newsletter or blog can be a great way to generate visitors and loyalty. In fact, it’s often recommended that you should use it as a platform to respond to customer service enquiries.
Streamline their social media
Most modern companies are visible on LinkedIn, and perhaps maybe Twitter and Facebook. However, before you go targeting hashtags and guessing which photos are best, it’s recommended that you do some research first. Discovering which demographics make up your audience means you can more accurately streamline your social media strategy. Here are a few suggestions with how to streamline their social media platforms.
- Instagram: only use this if their business attracts a creative, young audience. If your client is an insurance broker, their core audience will not be interested or active on this platform.
- Twitter: there are very few platforms that don’t use this social media network, but it’s wise to post frequently, with high-quality posts. If you can find news that relates to the business, then it’s advised that you share it to try and generate likes and re-tweets.
- LinkedIn: you should put your client’s company on here regardless, and mostly for networking and reputation purposes. This platform is designed solely for businesses.
- Facebook: this platform suits a wide variety of businesses, particularly ones that trade with specific business hours. It is also well-integrated with Instagram, so if your client’s business calls for it, you can link up the two platforms seamlessly.
Streamlining a client’s digital marketing strategy isn’t just about offloading all the latest tips and tricks onto them. It’s about giving them the tools to succeed but also amending the areas that aren’t currently working for them. Choosing their platforms wisely and investing in help where it’s needed are some of the best ways to give them a strategy that works.