Holidays are the perfect time to connect and engage with your customers in a fun and memorable way. Whether it’s through social media, an online promotion, or email campaign, there are many opportunities to drive traffic and sales to your business. Use the excitement and emotion that comes along with holidays and don’t forget to have fun when planning your marketing or advertising strategy.
With the number of holidays (whether major or minor) It’s easy to lose track of dates and opportunities before it’s too late. A marketing calendar is a helpful tool to plan and manage your small business marketing plan. Use it as a road map to guide you throughout the year and be flexible as you what’s working and what’s not.
It’s also helpful to consider which holidays are the best fit for your business. From National Pizza Day to Earth Day or Get to Know Your Customers Day – get creative and branch out to reach an audience you maybe wouldn’t have otherwise. Below are some UK dates to consider when planning:
- March 7th – World Book Day
- March 17th – St. Patrick’s Day
- March 20th – First Day of Spring
- March 31st – Mother’s Day
- April 1st – April Fool’s Day
- April 21st – Easter Sunday
- June 16th – Father’s Day
- June 21st – First Day of Summer
- July 30th – International Friendship Day
- October 31st – Halloween
- November 5th – Bonfire Night
- November 29th – Black Friday
- December 2nd – Cyber Monday
- December 22nd – First Day of Winter
- December 25th – Christmas Day
- December 26th – Boxing Day
To lower the stress of your planning, check out this free 2019 marketing calendar template from Valpak. It comes in a 12-month calendar format or list format and lists holidays, ideas, and even marketing tips to help you make 2019 your best year.