Tricks of the Trade: Creating Content that Sells
Content is quite possibly the be all and end all when it comes to marketing nowadays. You can’t go anywhere without it, and the majority of businesses will need it to get themselves off the ground and in front of their customers.
However, this has caused the market to flood with content which means it’s incredibly difficult to create something new and exciting that will generate sales. After all, there’s a lot of competition. But, nonetheless, it’s still an essential process to engage in as a business.
Whether you’re new to the industry or looking for new ways to create amazing, sales-worthy content, here are all the tricks of the trade you need to know.
Create Your Own Niche
With all this in mind, it’s so easy to create content that sounds just like everybody else’s. Instead, try to discover your own niche and your own style that will help you to stand out and become recognised by your readers and new leads.
Create a Personal Guide
It’s so much easier to create content when you’re writing from a guide, more commonly referred to as a style guide. This means you can streamline your writing style and work out exactly how you want your content to be.
“By creating a style guide, you can follow it every time, so you never have to think about how you want your content to be written, but you can actually just focus on the quality of the content itself. Of course, don’t forget to keep updating this style guide so it always remains relevant,” shares Mike Klotz, a content manager for Academized.
Write for Your Customer
Your product or service is not going to be for everyone but for a set type of customer. Define this customer and then write your content for them. This way, you’ll be able to connect directly with your reader, maximising your opportunities to secure a sale.
Use Tools for Perfection
Imagine you were reading a book and it was full of spelling mistakes, typos and punctuation errors, you wouldn’t want to read it, and the same goes for your content. To guarantee this level of perfection, here are some tools you can use to help you out.
Via Writing – An online blog is full of resources for improving your knowledge of grammar.
Boom Essays – An online writing agency that can help guide you through the content writing process.
State of Writing – An online blog is full of articles and posts about everything related to writing content.
Essay Writing Service – An online service is full of content writing guides you can follow.
Cite It In – A free online tool for adding quotes, references and citations to your content.
Easy Word Count – A free online tool for actively tracking the word count of your content.
It’s great having content that reads well and provides real value to your readers but doesn’t forget to include images. Whether you’re using photos, GIFs, videos, infographics or anything in between, visuals can help your content to stand apart from all the rest.
Smart Targeting & Distribution
One of the most important aspects of content marketing isn’t actually creating and writing the content; it’s how you proceed in getting in front of your users. The most popular, and one of the most effective ways of doing this is using social media.
You can target exactly who you want to target, using demographics like location, gender and age, so you know exactly who you want to see your content.