If you’re looking for ways to grow your business, you should think about upgrading your business website. With a good business website, clients can find the products or services that they need in just a few clicks. When it comes to improving your website, there are a few things you can do to make the experience more smooth and user-friendly. Doing so means making sure that their needs are met as soon as possible, and that they have an enjoyable experience when doing business with you. Taking the following actions can help you create a more attractive website that adds value to your small business.
Update the Look of Your Site
Let’s begin with the first upgrade: updating the appearance of your site. Once you select a compatible theme, this one can be done in under a minute, with just a few clicks of the mouse. If you are using WordPress, this is something you already have ready-to-go for your business website. If your website isn’t using WordPress, finding a good theme is one of the most important tasks you can do. Choosing something that is easy to read and resonates with the type of customers that you are targeting is imperative.
Add a Trust Factor
Make Your Pages Mobile-Friendly
With the increased use of mobile phones and tablets, it is more important than ever to have a responsive design for your website. Designs that are not responsive can be frustrating for mobile visitors because they usually have to scroll horizontally or zoom in on the page. A site with a responsive design will allow them to access all the content vertically and load faster. Mobile visitors tend to have a shorter attention span than those on a regular browser, so limiting the amount of scrolling they have to do will hold on to their attention longer. If the site is not working, you may lose the sale. A combination of tablets and smartphones has surpassed the use of desktops and laptops, so it makes sense to make your site more accessible. Google also grants higher rankings to sites that are mobile-friendly.
Add Social Sharing Buttons
Staying connected on social media is a must have-update for modern business. More than 70% of the public uses some form of social media every day. Many customers use social media on a regular basis, and a good referral can lead to tons of sales without the marketing hustle. If you want to stay connected online, you can add social sharing buttons to encourage engagement and expand reach across multiple platforms.
Update the Contact Details
Your next task will be updating the contact information on your website. If you are using a template, this is a quick and easy activity that can be done quickly. If you are not, then it may take more time to find the right way to do this within your e-commerce platform or website. There are many plugins that have this capability built right in. It is a quick and simple way to let your current visitors know how to reach out to you if they have any questions.
Use Cybersecurity Software
If you are wondering “what is cyber security?’, then you definitely need to use it. Great cybersecurity software and tools are needed to ensure the secure transformation of data across technologies. Using cybersecurity software is the first line of defense to protect data being used. Cybersecurity updates must also be performed on a regular basis to maintain high-security borders.
These are not the only reasons to update your website, but they’re also not an excuse to not implement some of these changes. If it has been a while since your business website was last updated, it is now time to make a change. A new design and a few small tweaks might be all you need for a better experience for both your customers and potential leads.