Lobster Digital Marketing

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Push your website to the top of the search engines
We have a wide range of SEO services designed to suit all budgets and businesses.
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Your website is your shop window on the search engines .

Are your competitors higher on Google than you?

Being on the first page of Google is like having a shop on the high street of a busy town. If you choose the right keywords to rank for you’ll find that traffic to your site can increase dramatically and you’ll start getting more enquiries.

Our SEO services are designed using the best knowledge and techniques gained from years of experience in the industry.

A summary of  SEO services you should consider…

  • On-page SEO to get your website ready for the search engines
  • Natural back-link building
  • Optimised blog content
  • Local business directory citation audits
  • Guest post and blogger outreach
  • Press release writing & distribution
  • Niche editorial content and links

On Page SEO

Before your website can have any chance of climbing up the search engine results it needs to be set up so that Google can get the information it needs in order to rank your site.

On Page SEO services usually entail performing keyword research for your pages, optimising each element of your pages including images, headings and the body copy, and providing a full report of everything done.

When On Page SEO is implemented correctly, your website will be perfectly optimised for all the search engines giving your site an ideal chance of ranking well.

A typical On Page SEO package should include…

  • Understanding the topic of the page
  • Keyword research to determine the best keywords to optimise for, including a competitive analysis, keyword intent, and more.
  • Natural optimisation for both users and search engines for each element of the page including title tags, URLs, meta-descriptions, h1s, content, images, and internal links.

Local SEO

If your business targets a primarily local audience and has a physical location such as a retail outlet or store then you will require a Local SEO service.

The Local SEO Packages focus on relevant citation building in business directories, effective on-page optimisation including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion.

Ideal for businesses with actual physical locations and want to build a strong presence locally.

Organic SEO

Organic SEO provides both on-page and off-page optimisation (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities).

This is the level of SEO work that you’ll require to compete on a national basis. It’s generally a lot more intensive than Local SEO and requires many months of on-going work.

Competitive SEO

Competitive SEO is geared for aggressive SEO campaigns as it utilises extensive on-page optimisation and diverse off-page link building activities. Competitive packages include a highly diverse month-on-month off-page submissions and outreach including video creation, PDF submissions, and more.

Ideal for businesses that sell to competitive markets nationally and internationally.