Follow the videos below for additional guidance in completing your workbook
Marketing Plan Workbook
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In this section we discuss your current marketing activity and score it for it’s effectiveness. From this we can determine if there’s anything that you’re currently doing that we’ll keep going forward or ditch.
What do you and your business stand for? How will you make a difference to your customers and the wider community? Business owners often overlook this part of marketing but it’s vital to understand your values before we move on to the creative elements of the marketing plan.
You will need the appendix (download below) to complete this section.
The more you can identify with and understand your customers the easier you’ll find it to market to them. In this section we will start to create your Buyer Persona – the avatar we’ll refer to when creating your marketing content.
If you were to help out a mate on the other side of the world, what advice would you give them bearing in mind that you can’t sell them your services.
How would you advise them to get the best value for their money and the best service?
There are so many types of content and advertising you can do to promote your business that it can become very confusing. Use this matrix to work out the best approach for your marketing.
You may not realise it but your email list (or CRM if you have one) is probably the most valuable element of your business. A large database of contacts allows you to promote your business to a captive audience but it also allows you to engage and discover what they really want from you.
In this section we look at ways for you to grow your email list.
Does your website convert? Does it attract new customers or put them off?
We work through a simple way to audit your own website and what you should be working towards for the ultimate website.