Follow the videos below for additional guidance in completing your workbook
Marketing Plan Workbook
Click the download button to get a new copy of the workbook in the format you want.
Simply click FILE>DOWNLOAD to chose your version.
Your Business Values
What do you and your business stand for? How will you make a difference to your customers and the wider community? Business owners often overlook this part of marketing but it’s vital to understand your values before we move on to the creative elements of the marketing plan.
You will need the appendix (download below) to complete this section.
Grow Your Email List
You may not realise it but your email list (or CRM if you have one) is probably the most valuable element of your business. A large database of contacts allows you to promote your business to a captive audience but it also allows you to engage and discover what they really want from you.
In this section we look at ways for you to grow your email list.