Lobster Digital Marketing

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Online Marketing Blog

Regular advice, tips, inspiration and much more for your online marketing

How Automation and Content Marketing Drives Sales

Content isn’t the king; it is the kingdom. And to run the kingdom smoothly we need to use tools that suffice the purpose hassle free. It is also about collaborating with other aspects of marketing which streamlines the overall process. With rapidly growing...

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GDPR – stop asking people to rejoin your lists

If, like me, you're old enough to remember the Year 2k Bug you're probably also going through a lot of deja vu at the moment - the fuss around GDPR seems very familiar to the over excitement that was caused by the Y2K bug (remember the worry that planes would start...

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Why Building a Brand is the Most Viable SEO Strategy

Building a brand is one of the toughest things to do. With numerous challenges and related market dynamics, the process is complex. But the fact is brand building is the most viable strategy, which you cannot avoid.   Still not convinced? Read on to know why building...

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Transitioning Your Business Online: Tips & Tricks

More and more businesses are going from brick-and-mortar to the digital space. As more consumers turn online for their shopping, it’s no wonder so many businesses are jumping on this online trend. Having an online business is easier today than ever before, but there’s...

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How Blockchain Will Impact Marketing and Social Media

Blockchain used to be a term that was never brought up without mentioning cryptocurrency, but all of that has changed. In addition to being the technology behind the digital money revolution, blockchain stands ready to change the face of innumerable other industries....

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Create Content Audiences Will Love: 5 Actionable Tips

Writing appealing content is a choice all writers make. First, you must commit to putting in the time and effort needed to generate excellent content and establish a thriving brand.  Alternately, you can opt to take the easy road and produce poor content—a path that...

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