A Comparison of 7 Digital Marketing Courses Online
If you’re looking to take a course that will almost guarantee that you’ll always be in demand, digital marketing is the way to go – with the way businesses are expanding online, there will always be clients that need help staying ahead of the competition.
Knowing how to run profitable PPC campaigns, get websites ranked using advanced SEO tactics, understanding the ins and outs of the social media marketing strategies are just a few of the immensely valuable skills that you can expect to acquire if you find a digital marketing course that’s worth its price of entry.
But that can be more difficult than you might expect – while there are hundreds, if not thousands, of online digital marketing courses, not all of them are worth your time. Many just try to cash in on uninformed students by providing them outdated or low-value information that they could find elsewhere.
That’s why it’s so important to do your research and find the courses that can turn you into a digital marketing pro in no time.
So, in this article, we’ll explore seven digital marketing courses that have proven their worth and delivered results to their students.
If you want a course that’s the top of its class, you can’t go wrong with Squared Online. Developed together with Google, it’s a high-end course that provides the most cutting-edge digital marketing learning solutions.
It doesn’t come cheap, with a five-month course costing upwards of $2,300, but if you can swing that price, Squared Online will not leave you disappointed.
You also have to be eligible for the course with either your education or work experience in the field. However, even if you aren’t, you can still try to apply, as exceptions have been made for students that show a lot of promise.
Topics Covered: Getting Started; Embracing Change; Digital Trends; Digital Channels and Strategy; Data, Insights, and Analytics; Staying Ahead of the Curve.
Course Duration: 5 Months
Best for: People who want the top-quality course on the market.
If you want a complex course that will challenge you to understand advanced digital marketing concepts, you can’t go wrong with Digital Vidya. The course is a little bit more affordable than Squared Online but can offer you just as much if you take the time to fully immerse yourself in the course material.
After finishing the course, you can take the CDMM Exam and get the official certificate to show to potential employers or clients.
Topics Covered: Search Engine Optimization; Search Engine Marketing; Social Media Marketing; Email Marketing; Inbound Marketing; Web Analytics.
Length: 6 Months/3 Months (Fast-Track)
Best for: Can be done quickly, top quality for more competitive price.
While online courses can be a great way to learn, sometimes they just lack that personal touch to help you through the roadblocks. Well, with the General Assembly’s Digital Marketing Circuit, that’s not an issue.
The course offers each student a mentor who will help to go through the course content such as videos, tests, and projects, helping you with any issues that might arise during the learning process. Having an experienced professional at your disposal can help you streamline the learning process and ensure that you get the most out of the course material.
Topics Covered: Digital Marketing Framework & Funnel; Conversion and Retention Marketing; Measurement and Metrics; Final Project.
Duration: 5 Weeks
Best for: Those who want personal attention and mentoring.
The instant e-Training course is great for those that want the freedom of working through the course at their own pace. You get 12 in-depth video courses that you can work through however you like, going through numerous theoretical and practical materials that will prepare attendees for work in the digital marketing field.
Because of a self-serve approach, the course is able to offer premium quality materials at an affordable price.
Topics Covered: Digital Marketing Strategy; Inbound Marketing; SEO, Email Marketing; Social Media Advertising & ROI.
Length: 5+ hours of in-depth video learning materials that you can work through at your own pace.
Best for: Self-learners who don’t need much guidance, just the materials.
Hyper Island Digital Marketing Course is great for both beginners and intermediate marketers – it provides an easy-to-follow and comprehensive learning experience that gives you all the tools and techniques necessary to quickly learn the ropes of digital marketing.
Taught by four highly-qualified experts, you will be getting different perspectives on the subjects to gain a deep understanding of the course materials.
Topics Covered: Getting Started; Activation; Acquisition; Conversion; Retention; Springboard.
Length: 6 Weeks
Best for: Those who want modern approach to digital marketing and get different views on the subjects.
IQ Venue offers by far the most affordable course on this list, but that doesn’t mean that you shouldn’t consider it. In fact, with the wide range of topics covered and unlimited phone, email and chat support, this course can be very valuable to those that put in the work to understand its subjects.
You can work through the materials at your own pace, accessing the materials online from wherever you may be.
Search Engine Marketing; SEO; Email Marketing; PR; Google AdSense; Social Media Marketing; Content Marketing; Affiliate Marketing; PPC; Analytics; Web Design; Mobile & More.
Length: Recommended – around 6 months for full immersion.
Best for: Those on a tight budget who still want some live support possibilities.
Another affordable course that packs a ton of information, Mashable Shop excels at following the best practices in digital marketing, providing you with a solid foundation to build your digital marketing skills. It features almost 20 hours of video lectures, as well as quizzes and practice materials.
The actionable tasks in the course will help you develop your online presence as you go through the course, so you can reap immediate benefits of the course.
Topics Covered: Introduction; Marketing Fundamentals; Market Research; WordPress; Email Marketing; Copywriting; SEO; YouTube; Social Media; PPC.
Length: 20 hours that you can go through at your own pace.
Best for: Those that don’t have much to spend, but want a comprehensive self-teaching course that thoroughly covers all the essentials of digital marketing.