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Persuasive Marketing

Persuasive Marketing

Persuasive Marketing

When you think about Scotland, some stereotypes spring to mind: haggis, kilts, “FREEDOM” and IRN BRU.

The latter, for those of you who don’t know, is a carbonated drink, often known as “Scotland’s other National drink” and is a colour like no other. It’s bright, very bright.

I’ve tasted it a few times, and never really thought much of it – it tastes a bit like ginger, and I’m not a huge fan of that. It’s also not a drink I ever think “ooo yes a bit of Bru to quench my thirst”, Coke or water will do me just fine. So I don’t know why recently, when I’ve been seeing it in shops I’ve stopped and thought it as an option. All I can think is that it’s down to their latest adverts.

You may remember some of the controversial adverts they’ve had in the past (the mother playing the piano) but their recent ones really do make me chuckle, and I can only reason that this is why I’ve started noticing the product more and it becoming an option to me. I’ve included one of the least naughty ones today, which I’m sure we can all associate with. The fear of 1) having to use the toilet on the train and 2) that the door wont shut and will open by itself!

If it ever does happen, let’s learn from this guy…

I'm Hannah from yourVA, Virtual Assistance. I provide professional, administrative services on a freelance basis to clients from across the UK. As a VA my services afford clients the time to focus on their business. My services range from PA services, administrative support, e-marketing and event management. This includes anything from inputting data and document formatting to organising a gala dinner. Being virtual means I can work with clients, their team or suppliers anywhere in the World and I do this for clients in a variety of sectors, from photographers to business consultants. I love writing blogs for Lobster, so I hope you enjoy them!

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