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96 Cardiff Road, Llandaff, Cardiff, CF5 2DT


96 Cardiff Road, Llandaff, Cardiff, CF5 2DT


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A while ago I wrote a blog about the Battle of the Supermarkets and how my partner and I went through a process of choosing which one to shop at. I realised that adverts did actually have some impact on our decision.

We didn’t actually try Lidl at the time (I’m guessing it’s the same as Aldi) but if the advert below was around then, maybe we would have.

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The opening of the advert definitely looks like a place that we would frequent – being the hip and happening folk we are. Then seeing the food being served to the customers again made us oo and aah at how lovely the food looked, still not knowing what the advert was promoting. Not until the end do we find out that it is indeed Lidl which has provided such excitement for everyone.

A very clever advert indeed, making the brand seem more upmarket than you would think and also never actually saying the words Lidl out loud, only reading the words at the end. Very neat.


I'm Hannah from yourVA, Virtual Assistance. I provide professional, administrative services on a freelance basis to clients from across the UK. As a VA my services afford clients the time to focus on their business. My services range from PA services, administrative support, e-marketing and event management. This includes anything from inputting data and document formatting to organising a gala dinner. Being virtual means I can work with clients, their team or suppliers anywhere in the World and I do this for clients in a variety of sectors, from photographers to business consultants. I love writing blogs for Lobster, so I hope you enjoy them!

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