Social media has moved on from being a novel form of marketing to very much a part of everyday business duties to perform each day.
It is so important to the the success of business these days that your company would be at a major disadvantage if you don’t include social media marketing in your promotional campaigns.
One term you will notice a lot when reading up on how to use it properly is ‘engagement’. This term is truly at the centre of all social communication, and if you fail to make this your focus, much of your effort would be wasted.
Engagement levels will vary across different platforms, and simply means when someone interacts with your post by clicking through your link, […]