Perfection

This. Advert. Is. Amazing.

I remember this coming out in the early 00’s and being mesmerized by the sheer genius of it.  Adverts of similar ilk have been created since, taking the idea of putting the final product back together throughout the ad, like the Chevrolet and Skoda adverts, but I don’t think they come close.

This is the first I remember seeing and it’s still one of my very favourite pieces of marketing.  Something which has no music and only a few seconds of speech but can keep you fixated throughout must be perfection.

http://youtu.be/p8kqQlQy_68

 

  [...]

Clever marketing

It’s a relatively new advert but a concept which has been successfully used over the past few years.

The new Currys Pc World advert combines charming music and dancing appliances which make you ‘ooo’ and ‘ahh’, and although it looks so simple, and even elegant, I’m sure it’s anything but to create.

Being a busy time of year for retailers with people writing their Christmas lists, the use of ‘Christmas-esq’ type music really adds to the viewing pleasure and also makes me want to go down to Currys and buy buy buy!

A clever advert, taking the day to day mundane appliance and making it special.

http://youtu.be/gU8WLf9OIlU [...]

Quick tips about how to avoid social media mistakes

Are you making any of these mistakes with your new business?

1: It’s all about me!

So here you are, you have arrived, your company is new and dynamic and you want to let everyone know about it on all social media channels available – right?

Wrong!

Your product may be the best thing since sliced bread, or your service the best thing since the invention of the wheel, and you really want to hit the ground running, but you have to assess what your actual purpose is for before launching yourself full-throttle at your target audience.

Self promotion is actually the number one mistake most new businesses make when they embark on their plans for marketing on Facebook, Twitter and other platforms. [...]

Lovable marketing

The orangutan is beautiful, the music is beautiful…I love this advert!

Pulling on the heart strings of the nation combining the above as well as warming images from peoples day to day lives, SSE’s new advert really proves their point in being “voted Best for Customer Service eight years in a row* and we care about making a real difference to our customers’ lives, every day.”

It would be amazing if every advert put the message they want to get across as wonderfully as this.

http://youtu.be/YwTabNG3pSE [...]

How not to make your social media strategies suck

How important do you think social media is to your new business? You know it is very important, right? Think about your target customers that you need to engage with if you want to make your business a success. Pretty much all of them will have at least one social media account if not more – in fact over 70% of adults do, so you can see the potential for your business is enormous if you handle your marketing campaigns just right.

There is obviously more to social media marketing than just having your own Facebook account, or being signed up to LinkedIn. If you are not attracting new subscribers or making regular conversations, then you are not doing enough.

Remember that [...]

The Good Old Days

This made me smile from beginning to end.

I just need a brief rant, but it will explain my happiness for this ad.

Technology is amazing, without it I wouldn’t be in a job or be able to write this now and post it out so people can see it instantly. HOWEVER, I can’t hide my frustration when children have barely ever touched a real book before, because they have a Kindle, or they don’t know where to search for the meaning of a word, because they have Google.

I also have a deep obsession in Pinterest, spending a good few hours a week glued to my boards: style, home, garden, food; all neatly kept without having to rip pages out of a book and keep [...]

Gospel according to Jerry Seinfeld

The following is an acceptance speech at the CLIO awards by Jerry Seinfeld, comedic legend and producer.

This brilliant and brutually honest speech about the advertising world really makes you think about what advertising really is.  If I’m being brutually honest, I’m totally pulled in by advertising. Tell me something is shiny, sexy or will make me look like Kate Beckinsale and I’ll buy buy buy!

The fact that I’m not always happy about the product once I’ve got it and used it is irrelevant to the advertiser, their job is already done. Bravo dear advertiser.

http://youtu.be/uHWX4pG0FNY [...]

I have a new word for you – Bubblews!

Bubble…what? Don’t worry, I have not lost my mind, yet!

I first noticed Bubblews back in 2012 when it made it’s first appearance on the social network scene. At first I thought this site would be quite promising, and having two enterprising American guys at the helm who secured capital and angel funding to get their project kick-started was also impressive.

The original idea was that contributors got a slice of the advertising revenue generated through the site, which would encourage people to write posts, like, share and comment on other posts, and at the end of the day see some reward for their contributions. This does sound like a more appealing proposition than writing endless posts for Facebook for absolutely [...]

This. Is. Amazing.

Netflix has been in our household for a couple of years now and it’s probably used more than the kettle.  Not only has it got films for grown ups and tiddlers, but the endless amount of TV shows on there is just incredible.

I’ve recently re-lived my childhood watching the Buffy series and remembering how much I loved Angel and Riley…swoon.

So this advert caught my attention immediately as House of Cards is a firm favourite with us.  All the twists and turns, ups and downs, do I really like Spacey’s character or not dilemmas; and Ricky Gervais is right – I DO want to be in that show! (Just a fly on the wall though, too much drama for me).

For me [...]