Are you a social media Rebel or Mouse? Why not be both by using Rebel Mouse!

It can be quite frustrating for a sole trader or small business owner to manage so many social medial accounts. The trouble is that keeping up with all your social media is a necessary task that any entrepreneur or start-up business needs to do if they want to establish their brand and get themselves known.

Time is a precious commodity within any business, and making good use of applications such as Tweetdeck and HootSuite can go a long way to help make the best use of your time. However, with the rise in popularity of curation tools in recent years, the likes of Rebel Mouse are quickly coming to the forefront.

Rebel Mouse has an interesting history in itself, being the brainchild [...]

Top Tips for using YouTube to promote your Small Business

Video can be a very powerful marketing tool for business if used correctly, and YouTube gives a small business the perfect way to share good information with a simple two or three minute video that can be recorded on something as simple as a camera phone, and uploaded directly to the site.

Obviously some thought should be put into your video, including back-end keywords, good script planning, proper lighting conditions, and a few practice sessions to smooth out any kinks.

Being owned by the almighty Google, YouTube will never be a social media site so sit on it’s laurels. Its mass market audience and free-to-use model lends itself perfectly to a small business or entrepreneur with a limited marketing budget. People watch [...]

Memorable for the right reason

I believe some adverts were sent just to test us (I’m not one for ranting so I shall not begin to list them), but then I also believe that some advertisers really do have us in mind when creating their masterpieces.

Although we may not instantly jump up and go and buy whatever product is being advertised, I think that an amazing advert really can change the way you think about a product or a particular brand.

The video I’ve chosen is a perfect example of how a brand, which was once thought of as inferior, changed the way it was seen just by a brilliant advert!  YUM!

http://youtu.be/WhfEGKc7PLQ

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Do you Dig Digg for your Small Business?

With so many social media platforms available for small businesses to utilize today, one may consider the reason why you should need to use Digg as part of your marketing plans.

Just like other social media sites, Digg was set up to enable users to share interesting contributions and pass comment on on others shared content. The content could be relevant news stories, new product launches, industry press-releases – just about anything you consider would be of interest to others.

If a user ‘diggs’ a particular news story or post, it will mean that content will become more popular by one mark. This ultimately means a hot story that has been dugg the most will most likely end up on the front [...]

#FunFriday

Yesterday was #ThrowbackThursday which means today is #FunFriday.  This video has been doing the rounds in my household and the quotes have become part of our day to day conversation; however I never expected for it to get me in to a whole new sport.

I’m not an expert in any way but this video has somehow made me interested in American football. Enjoy!

http://youtu.be/Zce-QT7MGSE [...]

Passion through and through

With both the football and rugby seasons starting I’ve been having a look through lots of sporting videos, which led me on to brands and how they advertise in different ways.

I’ve got 2 videos which are from brand giants Nike and Adidas.  Both, unsurprisingly, using sport in their advert but both in very different ways – a massive game of musical chairs in one and the other with 2 of the biggest names in their respective fields (mind the pun)

http://youtu.be/aF5X_Kxvz_o

http://youtu.be/xNtjGWfnQeA

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Gamification…yes it’s actually a word

Although a young wipper snapper, and therefore down with the kids and technological language, gamification is something I’ve heard of but never really gone any deeper.

Gabe Zichermann has a few interesting videos on the subject but I’ve selected a nice short, sweet video of examples to help give you a better understanding; and maybe a few ideas for your business.

(Apologies for the Lance Armstrong reference)

http://youtu.be/mXXwFldZ6mc [...]

Do you blog for your new business?

Love them or hate them, blogs have become a vital component of business, especially if you are offering professional services to your regular customers or clients. But even in these days when social media is understood to be one of the cornerstones of good business, so many new companies fail to have one, and many of those who do will often not be using it to its full potential.

If a new business wants to succeed, it is essential to establish a good relationship with their clients if they want to retain them. A good business blog is the core or this process, and it really does help to build trust, and keep your client list loyal to you.

By using your [...]

When money is no object

You may be able to tell that I’m ‘an excited for the new season’ rugby fan through my videos recently posted and those which will be coming up.

A few top rugby players are sponsored by Red Bull which means they get to go to and take part in some awesome events.  Through his Twitter account Jamie Roberts opened my eyes to the World of Cliff Diving (well worth a watch).

This video is a great marketing opportunity for Red Bull to use top sport stars and put them through their paces whilst having their branding splashed all over the players and the screen.

I wonder if drinking Red Bull will make me a top rugby player or pilot?

http://youtu.be/pW6cspcgOy8 [...]